Maine Black Bears: The Impact of Manufacturing Changes on Classic Toys
Lincoln Logs, a quintessential American toy crafted from domestic wood, faces an uncertain future as Pride Manufacturing in Maine prepares to close its doors. This closure, prompted by the loss of a significant contract for cigar tips, has left Basic Fun, the toy's current producer, in search of a new manufacturing partner. The potential relocation of production overseas could lead to a price increase of approximately 10% for consumers. Despite efforts to find a local supplier, Basic Fun is also considering backup plans in China to ensure adequate supply for the holiday season.
The decline in demand for Lincoln Logs can be traced back to the bankruptcy of Toys R Us in 2017, which significantly impacted sales. Although the brand had previously reached annual sales of $14 million, recent inflation and consumer uncertainty have contributed to a downturn. With the impending factory closure affecting around 115 workers, the future of this iconic toy remains precarious as the industry grapples with shifting manufacturing landscapes.
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